The promo strip has crept onto most of the UK’s largest eCommerce sites in recent years. It’s been a slow burner. It’s almost standard practice for high street eSellers and yet remains rare on smaller eCommerce sites. It works well for both customer (an instant, relevant, visual upfront) and the brand (subtly encouraging conversion).
A promo strip appears under the top navigation of a site to promote key messages or current promotions – in many ways it’s a visual summary of the whole website. There are key benefits. They appear on every page no matter where you land on the site. No matter the type of devise, the visitor will see it immediately and almost everyone sees it wherever they are looking on the site.
They are a simple addition to highlight features to all your eStore visitors. If you don’t have one, it’s worth testing.