Monday, 15 April 2013

Succeeding in E-commerce

Things are never easy for a small-business owner. No matter how hard you try, there will always be hurdles to jumpand fires to put out. At least you can take comfort in knowing you're not alone. Every small-business owner goes through the same thing. The primary challenge as a small business is having access to capital in order to facilitate our exposure for example through marketing and to a larger extent, trying to identify who the buyers are.
 Launching an e-commerce store involves much more than simply setting up a website with a shopping cart. Driving real traffic to an e-commerce site takes serious marketing and follow through. Most E-stores close down after barely six months of operation after the owners realize  that the ride is not as smooth as anticipated. For that reason, if you are thinking of taking your store online, consider doing the following;

  1. Invest your time– For your own e-commerce business to be successful, time is your biggest investment. The more time you put in to your business, the greater the chances are of succeeding. However, an e-commerce business can also benefit you if you only invest a short amount of hours in it, as long as your time is being spent effectively. 
  2. Find a platform that is attentive to your needs- When sourcing for your site's host, get one that has an attentive and passionate customer support team as this can save you loads of time.
  3. Keep reliable sources of information- While running a business, store owners tend to encounter unpredicted challenges. It’s important that once you face a challenge, you have a knowledge base filled with information that helps you overcome it.
  4. Dream – Convey your dreams through your store design. Technology today barely limits your design aspiration. When choosing a store design template, let loose, but also ensure that it corresponds to your products.
  5. Strategies to generate traffic- Once their store is up and running, owners must start attracting customers to their businesses. Therefore, the platform you choose to work with has to have suitable marketing tools (Facebook Store, eBay & Amazon Integration, Price Comparison sites integration, Coupon Distribution, etc.) 
  6. Analyze and optimize – For a business to grow, its weaknesses must be translated into strengths. Future store owners should guarantee their business has the tools and integration capabilities for a thorough analysis of their operation. Thereafter, adjust and optimize their actions consequently.
I wish you all the best in your business. Feel free to ask questions through the comment box or my email address if you like.

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