Emerging eCommmerce hubs; India and Kenya

eCommerce is evolving every day and new eCommerce hubs are being created every day. In this post, I will be reviewing the latest hubs in Asia and one in Africa, considering that this is the future of the world.


The first one will be India in Asia. India is a sleeping giant with one of the largest potential markets in the world. The emergence of India as a top eCommerce hub is driven by a traditional brand loyalty considering that Indians are quite conservative. What this means is that Indians have started gaining trust in eCommerce and those brands that win their trust will be reaping benefits for a long period to come. According to the The Economic Times, rural India has climbed on to the e-commerce bandwagon and are competing with its urban counterpart to shop or sell smart gadgets. Be it GPS holders, smart phones, laptops or tablets, netizens in smaller villagers are trading in electronics on eBay.in just like any suave urban consumer. This is a clear indication of continued penetration of eCommerce into the Indian market as rural India continues ti borrow a leaf from the suave Urban India. The Economic times continues to state that Guntur in Andhra Pradesh, Choryasi in Gujarat, Kartikapall in Kerala, Villupuram in Tamil Nadu and Dindori in Madhya Pradesh have emerged as top five rural hubs for e-commerce. According to eBay Census 2012. "E-commerce is no longer a metro-phenomenon," said Shivani Suri Dhanda, head (brand and acquisition marketing), eBay India while unveiling the eBay Census 2012. Choryasi emerged as the top rural export hub in the country.

The second one is Kenya in Africa. Though the country has a relatively small population, it is becoming an ecommerce hub due to a market that, just like the one in India, is very loyal. This can be observed in the growth of the dominant  communications provider- Safaricom and it's M-PESA mobile commerce success. At the same time, Kenyans are very hardworking and innovative which has led to countless ventures by individuals into eCommerce. Some of the rising brands are rupu, bid or buy and olx. Any serious eCommerce specialist with a goal to make good money online should consider targetting the Kenyan market.


In my opinion, those eBusinesses that will get to penetrate these two eMarkets early enough will have a high probability of gaining trust and recognition and will end up reaping great benefits for a number of years to come.

How to add an amazon store to blogger

This is a simplified guide to adding amazon store to your blog. You do not need to be an expert in programming to start selling amazon products on your blog. One thing I love about Google’s blogger is the ease with which you get to modify it’s template to suit your taste-quite convenient for those like me who have a problem understanding the HTML code but still have good content to share. Blogger allows you to add up to ten stand alone pages to your blog. In this post, I will give you directions on how to add an amazon store page to your blog and start selling to millions of customers online.

1. The first thing you will need to do is to create a merchant/publisher account with amazon. After this, enroll as an amazon associate.

2. In this step you'll need to choose a tracking ID for your store. This is a unique name Amazon can use to identify your store and make sure you get credit for sales that occur on it.This will give you a unique link through which you can sell amazon products and earn commissions from doing so.

3.You've now created a new store and it's time to customize it. You customize your aStore by choosing the types of products you want to display on your store by category and keywords. For example: If I want to display only Easton brand baseball bats I would drill down in the sports category to display bats which only contain the word Easton in the product description.

4. After choosing the products you want to display on your store you can customize the look and feel. You can choose from one of Amazon's custom themes or change to your own custom fonts and colors. You can even provide a custom logo in your header by entering the URL of your image into the field provided.

5. Choose which widgets you'd like to display in the sidebar of your store. This ranges from things like similar items, to custom Amazon wish lists etc. The idea behind these widgets is to help your shoppers find more items to purchase.

6.  Click the button labeled "Finish and Get Link". On the next page click on the radio button labeled "Embed my store using an inline frame." The code you'll need to add to your website will be displayed in the field below. Copy it to your clipboard by selecting it, right clicking, and choosing copy.

5. After that, log in to your blogger account and on the blogger inter-phase, click on ‘’Pages’’. This will display your current pages and an option to add a ‘’new page’’. Click on the ‘’new page’’ link and then on ‘’blank page’’. This will bring up a page editor where you can add some content for your page. Paste the store HTML code from amazon and paste it on your new page on blogger. On the right hand side of the page editor, click on ‘’Options’’ and select ‘’Translate HTML’’. Your page is now ready. At the top right hand side of the editor, click the ‘’Publish’’ link. Your store will now start displaying on the TABS bar on your blog and your visitors will be able to see your products.